Buzzbike London Wants To Save The World Via Bicycle Advertising

Article on BBC notes that Buzzbike, a startup in London, wants to encourage people to bike more in a way to ease traffic congestion in the city as well as leading to healthier lifestyles and avoiding pollution.

“Here’s how it works: Buzzbike provides free use of a bicycle to London cyclists in exchange for the right to use said bike as a rolling advertising platform. Programme applicants put down a £100 deposit — which is refundable upon the safe return of the bike at the end of a 1- or 2-year agreement. The agreement includes a committment to ride the bike to work at least 12 days each month and park on the street…”

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.