Frugal Innovation Recipes – Part 1

I am starting a new series where I will do some small media images with notes- I am calling them frugal innovation recipes.

I have been thinking for some time how to get the message across in this age of so much information where attention spans are small. I myself am guilty of this from time to time.

There is always room for long-form articles but it is for those who already are interested rather than for those who don’t know about the issue we want them to invest in. And when I look at how social media is being used to gain peoples attention, the following stood out:
– Social media images with text
– 2-3 minute explainer videos

Videos require more effort and social media images with text are easier to do. So, I am starting with that route. I shall be putting out a few of these recipe posts every week. So, onwards and upwards!

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.