How Can Industry Survive & Grow Without Water Conservation?

Depleting fresh water and ground water are issues that need ‪#‎frugal‬ ‪#‎sustainable‬ ‪#‎innovations‬. There are no easy answers. Educating and raising awareness are critical but conservation should be taken into practice very seriously.

An example of the enormity of the issue in India is highlighted in this Bloomberg article

“India is home to nearly a sixth of the world’s population but gets only 4 percent of the Earth’s fresh water. Already more than half of Asia’s third-biggest economy faces high water stress. By 2030, demand is expected to outstrip supply by about 50 percent, according to the Water Resources Group.”

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.