Ikea India Wants Half of It’s Workforce To Be Women But The Headline Writer At Hindustan Times Couldn’t Decide What To Go With

Great to see IKEA Group in India showing that company hiring policies can help with bringing more women into the workforce, especially in countries like India. Obviously one needs to have qualified people (irrespective of gender) but I hope that this policy is applied all across the board from executives to the lowest paid employees.

The headline in Hindustan Times is titled Ikea India stores to have crèches for female employees

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“The idea is to hire 50% of women staffers, about 7,500, by 2025. Considering the social set-up here, it is necessary to open day-care centres for kids and babies in India. We will be doing this for the very first time, in any country, specifically in a bid to attract women talent,” Anna-Carin Månsson, country HR manager, IKEA, told HT.

According to internal studies conducted in several countries by Ikea, it is the woman who has the final say in buying the furniture or choosing the colour of the cushion cover. “Our top management team, which leads Ikea’s retail operations in India, has six women members, out of a 12-member team. It reflects the importance of women at Ikea in taking strategic decisions.”

But look at the same story in it’s print publication with the headline “Ikea India wants half it’s hires to be women”-

I saw this originally shared on Linkedin by Patrik Antoni, Ikea India’s Communications Manager.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.