Just Came Across Conscious Capitalism – Initial Thoughts

“It’s not about minimizing costs and making profits. You have to build on growing, caring and making an impact.”- Babson College Professor, Raj Sisodia, co-founder of Conscious Capitalism Inc.

This above quote is from this article Conscious Capitalism: the Next Chapter in Business. 

This is part of the increasingly mainstreamed way of doing business. First came Corporate Social Responsibility (CSR), then Inclusive Business, Social Entrepreneurship, Impact Investing and Frugal Innovation have started to push business from “Laissez Faire Capitalism” to responsible capitalism.

This in combination with economists like Tomas Piketty’s “Capital in the Twenty-First Century” and Professor Angus Deaton (2015 Nobel prize winner in Economics) have started to highlight the necessity in creating a more responsible way of doing business.

I will have to read more, get more examples, digest them all and will get back to further thoughts on this in future blog posts.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.