Did You Know That The 2nd Largest Marketshare For MobileOS In India Is Homegrown Called Indus OS?

So, this was a fascinating to read about the homegrown Mobile OS in India that reached No. 2 position ( 6.3 % market share) behind Android at the end of 2015 and maintained that position in the first two quarters of 2016, according to data released this week by Counterpoint Research .

What fascinates me is their business model:

Indus OS also offers carrier billing in its App Bazaar, which means users can pay for downloads via their phone bill, for which network providers likely take a cut. This is a big motivator not only for consumers and app publishers but also for the operators themselves, who are less than happy about being left out of a smartphone party where Android and iOS drink more than their fair share of the champagne.

MobileOS in India

Read the article on Bloomberg here titled “India 1, China 0” By Tim Culpan.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.