Mantra For C-Suite Executives In Finland & EU Who Want To Really Grow Their Business (Hint: It Involves Emerging Markets)

Source: Wikipedia
Source: Wikipedia

I would like all C-Suite Executives, be they from Startups, SMEs or Big Corporations, to repeat this “Mantra” every day right after they wake up.

Domestic Growth Is Not Enough For My Business

Exports To Developed Economies Is Not Enough For My Business

Growth For My Business Should Increasingly Come From Sales In Emerging Economies

The last part, especially, will not magically happen. They will need to understand the market and create or co-create solutions that B2B and B2C customers in those emerging markets will buy. There is definitely space for high cost solutions but more often than not the solutions that are needed are those that have these Frugal Innovation attributes: quality, sustainable, accessible and affordable.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.