I would like all C-Suite Executives, be they from Startups, SMEs or Big Corporations, to repeat this “Mantra” every day right after they wake up.
Domestic Growth Is Not Enough For My Business
Exports To Developed Economies Is Not Enough For My Business
Growth For My Business Should Increasingly Come From Sales In Emerging Economies
The last part, especially, will not magically happen. They will need to understand the market and create or co-create solutions that B2B and B2C customers in those emerging markets will buy. There is definitely space for high cost solutions but more often than not the solutions that are needed are those that have these Frugal Innovation attributes: quality, sustainable, accessible and affordable.