Reliance Jio, Leading Telecom Operator In India, Is Combining High-speed Data With Low-to-mid Range Phones.

Reliance Jio’s plan in India is to sign up 100 million users in one year before commercial launch suggesting that they want to combine 4G data with low-to-mid range phones. Great way to scale and make accessible, affordable solutions.

Reliance Jio’s Lyf mobile phones will be priced between Rs.4,000 and Rs.19,000—a price segment that has products from a plethora of device makers who are aiming to capture a slice of the market, two people familiar with the matter said, requesting anonymity.

“It was a conscious decision to be in this range because this is where the maximum offtake happens in India. Secondly, if you see, India is becoming a single-device country. From home to workplace, a majority of the people consume news, videos on mobile phones; so people need good handsets and people want to invest in one product which is cheap and yet of good quality,” said one of the two people.

The unique selling proposition of these devices will be their ability to convert an ongoing voice call to a data call at a single command without interrupting or disconnecting the call.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.