Renault & Frugal Innovation – Article From Marketing Week

Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.

A good read from Marketing Week how Renault and it’s CEO Carlos Ghosn are reviving stagnant markets in the automotive sector with cars like Dacia.

For example, Renault has a centre for frugal engineering in India where it focuses on designing no-frills cars such as those manufactured under the Dacia brand, which it acquired in 1999. Cars are built in low-cost countries such as Romania, with sales from entry-level vehicles such as Dacia models now accounting for over 40% of Renault’s total revenue.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.