Want To Know The Secret On How Startups and Mobile Operators Work Together in Emerging Markets?

Check the infographic and also the web link to see a detailed report on how useful APIs are between mobile operators and start-ups in emerging markets.

API Mobiles Infographic

According to the article on GSMA website, there are around 15,000 APIs, with 40 new ones created every week. Salesforce already generates 50 per cent of its revenues via APIs, eBay generates 60 per cent, and Expedia 90 per cent. Welcome to the new API economy.

An API, or Application Programming Interface, is what allows software programs to “talk” to one another and reach a broader audience. APIs are what allow you to share a news article on LinkedIn or send your location on WhatsApp using your smartphone. APIs are also what allow a farmer in Senegal to check crop prices via SMS (MLouma) or a student in the Philippines to pay for their bus ride using their mobile airtime credit (Bustayo) . Services like these are powered by the APIs of local mobile operators.

If you want to directly read the report, it is in pdf format here.

Author: Venkata Gandikota

Venkata has more than 13 years of technical engineering, research, ideation, strategy and business modeling experience. Based on his experience with the Indian market and realizing also the need for affordable & sustainable solutions for Finland and other European markets, he started The Nordic Frugal Innovation Society in late 2013 with 2 colleagues. By organizing ideation workshops and 2 major conferences involving Cities, Universities, and businesses he started to mainstream the concept in Finland and the Nordics. Gandikota has also written several articles focusing on frugal innovations in the Finnish media. He has also been helping Finnish businesses in India as CEO of Indianeer Consulting and gives guest lectures at JAMK University of Applied Sciences in Jyväskylä. He has a Bachelors in Chemical Engineering from India and a Masters in Environmental Engineering from USA.