I am starting a new series where I will do some small media images with notes- I am calling them frugal innovation recipes.

I have been thinking for some time how to get the message across in this age of so much information where attention spans are small. I myself am guilty of this from time to time.

There is always room for long-form articles but it is for those who already are interested rather than for those who don’t know about the issue we want them to invest in. And when I look at how social media is being used to gain peoples attention, the following stood out:
– Social media images with text
– 2-3 minute explainer videos

Videos require more effort and social media images with text are easier to do. So, I am starting with that route. I shall be putting out a few of these recipe posts every week. So, onwards and upwards!