Article on BBC notes that Buzzbike, a startup in London, wants to encourage people to bike more in a way to ease traffic congestion in the city as well as leading to healthier lifestyles and avoiding pollution.

“Here’s how it works: Buzzbike provides free use of a bicycle to London cyclists in exchange for the right to use said bike as a rolling advertising platform. Programme applicants put down a £100 deposit — which is refundable upon the safe return of the bike at the end of a 1- or 2-year agreement. The agreement includes a committment to ride the bike to work at least 12 days each month and park on the street…”