“It’s not about minimizing costs and making profits. You have to build on growing, caring and making an impact.”- Babson College Professor, Raj Sisodia, co-founder of Conscious Capitalism Inc.

This above quote is from this article Conscious Capitalism: the Next Chapter in Business. 

This is part of the increasingly mainstreamed way of doing business. First came Corporate Social Responsibility (CSR), then Inclusive Business, Social Entrepreneurship, Impact Investing and Frugal Innovation have started to push business from “Laissez Faire Capitalism” to responsible capitalism.

This in combination with economists like Tomas Piketty’s “Capital in the Twenty-First Century” and Professor Angus Deaton (2015 Nobel prize winner in Economics) have started to highlight the necessity in creating a more responsible way of doing business.

I will have to read more, get more examples, digest them all and will get back to further thoughts on this in future blog posts.