How This Startup From South Africa Is Disrupting Hearing Related Illness

I first met De Wet Swanepoel during Slush Impact conference in 2015 in Helsinki and spoke with him about his startup, the hearX Group, and their offerings in creating good quality, accessible and affordable diagnostic and related solutions for people with hearing related illnesses.

During our very own InnoFrugal conference in Helsinki this past April in 2017, we invited hearX CEO, Nic Klopper come and speak about how they are disrupting the industry sector for hearing illnesses with their “new tech-low cost” approach.

Now they are launching a new product called hearScope and I decided to have a small chat with De Wet and being the frugal innovation evangelist that I am, also wanted to support their new Indiegogo campaign for this device by helping spread the word!

Before going to the Q&A, you need to know that hearScope is the world’s first Smartphone Otoscope for accurate diagnosis of ear disease.

Here is a video showcasing hearScope:


credit: hearScope

According to the folks at hearScope-“The high-quality variable magnification otoscope “pen” connects to a smartphone running the hearScope application. hearScope is a diagnostic aid for doctors, nurses and healthcare providers but can also be used by parents to track and monitor their children’s ear health. In future, hearScope will be enhanced by our image analysis software and artificial intelligence systems to provide accurate, automated diagnoses of the most common forms of ear disease.”

So, you want to know more and help them? They are doing an Indiegogo crowdfunding campaign. This is a link to their landing page where people can go to receive more information about the hearScope and sign up to receive up to 35% discount for when the hearScope launches on the 1st of August. : https://goo.gl/fyrUcd

Here below is the Q&A with De Wet I did the other day:

Me: How many years have you been in the industry and what inspires your passion for healthcare solutions in hearing related issues?

De Wet: As a hearing health specialist my interest is to see access to ear and hearing care become affordable and sustainable – for everyone, everywhere.

Me: Why did you start hearX and what are the different offerings from hearX?

De Wet: The hearX vision is about seeing healthy hearing for everyone, everywhere. Our mission is to provide affordable access to hearing care using digital solutions that anyone can use, anywhere

Me: Why do you believe that the hearScope is important?

De Wet: Ear infection is the 2nd most common reason kids go to a doctor. It affects 330 million people every year and most have no access to accurate diagnosis for preventative treatment. hearScope is about offering a low-cost diagnostic tool that works with your phone to capture an image of the eardrum so that a remote diagnosis can be made that can direct treatment in underserved world regions. It’s about revolutionsing access to ear care and pushing preventative care forward.

Me: Why Indiegogo?

De Wet: As a social impact venture and technology we wanted to involve the wider community to be involved in the impact we’re after. Indiegogo provides a great platform to showcase the technology and its purpose so that we can put this solution into the hands of the world.

Me: What is the “Frugal” nature of hearScope?

De Wet: So the frugal nature of hearScope is that it will be at least a 50% cost-saving on existing video-otoscope technologies. The real value however is that our artificial neural network can diagnose the 5 most common ear conditions with accuracy >80%. This means access to ear care becomes affordable and available in lower income settings where its currently inaccessible.

Completed The Private Equity and Venture Capital course offered by SDA Bocconi via Coursera

The holidays are a good time to relax but are also a great time to renew and learn new skills. Last December holidays, I completed Delft University’s Circular Economy course and for this summer so far, I completed the Private Equity and Venture Capital course offered by SDA Bocconi School of Management via Coursera.

Here’s to all who are constant learners!

And btw, MOOC platforms like Coursera are great examples of Frugal Innovations! Good quality solutions that are accessible and affordable!!!

And here is the Circular Economy course certificate offered by Delft University via edX !

Frugal Innovation Recipes – Part 3

Shivkumar Kalyanaraman, who is Program Director, Special Initiatives, IBM Research – India has written an excellent article on how to realise the rapid adoption of Electric Vehicles in India.

He has a highly informative article on ownership vs sharing and how circular economy (products as a service) can play a role in markets like India.

In his article titled “Understanding Shared EV Transportation for India: Electric Cabs vs Electric Buses (& RBT) and Metro Rail” he has this to say:
Conventional wisdom is that electric vehicles are VERY VERY costly for India… Or are they really? How quickly can we see meaningful penetration in India? To first approximation solar was expensive in 2009, but has achieved grid parity now, similarly energy storage and EVs are expensive now, but will be where solar is today by 2020 (i.e. 4-5 year lag w.r.t solar).

Shivkumar goes on to list that since the Indian government has stated that they want to have an aggressive policy of 2030 as a deadline year to have All-Electric Vehicle sales in the automotive space. He talks about how to achieve this via three major areas:
– EVs as Electric Cabs
– Electric Buses and Rapid Bus Transit (RBT)
– (Electric) Metro Transport Systems

The key contributor to the EV affordability case is the dropping price of LiIon batteries, the major cost component of EVs. The recent BNEF forecast indicates a EV learning rate of 20-25% to continue through 2030.

Frugal Innovation Recipes – Part 2

Frank Robinson from SyncDev first uses the term “Minimum Viable Product” in 2001. Since then the MVP concept has spread quickly and has become part of business and tech world. Steve Blank and Eric Ries made it the start-up world’s mantra via their Lean Startup methodology.

So what is an MVP according to SyncDev?

We define MVP as that unique product that maximizes return on risk for both the vendor and the customer.
…..
the MVP is the sweet spot in the upper left quadrant of ROI on the vertical axis and risk, which correlates directly to effort and time to market, on the horizontal axis.

Source: http://www.syncdev.com/minimum-viable-product/

What is an MVP according to The Lean Startup?

A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. Once the MVP is established, a startup can work on tuning the engine. This will involve measurement and learning and must include actionable metrics that can demonstrate cause and effect question.

The startup will also utilize an investigative development method called the “Five Whys”-asking simple questions to study and solve problems along the way. When this process of measuring and learning is done correctly, it will be clear that a company is either moving the drivers of the business model or not. If not, it is a sign that it is time to pivot or make a structural course correction to test a new fundamental hypothesis about the product, strategy and engine of growth.

So, here’s my take on someone who has never heard of Frugal Innovation and frugal solutions:

Your Minimum Viable Product Is Most Probably Your Frugal Solution

Frugal Innovation Recipes – Part 1

I am starting a new series where I will do some small media images with notes- I am calling them frugal innovation recipes.

I have been thinking for some time how to get the message across in this age of so much information where attention spans are small. I myself am guilty of this from time to time.

There is always room for long-form articles but it is for those who already are interested rather than for those who don’t know about the issue we want them to invest in. And when I look at how social media is being used to gain peoples attention, the following stood out:
– Social media images with text
– 2-3 minute explainer videos

Videos require more effort and social media images with text are easier to do. So, I am starting with that route. I shall be putting out a few of these recipe posts every week. So, onwards and upwards!

2016 MacArthur Genius- Rebecca Richards-Kortum Developed Portable, High-resolution Microendoscope that Enables Real-time Diagnosis And Treatment Of Cervical Cancer In A Single Visit.

Another 2016 MAcArthur Genius- Rebecca Richards-Kortum developed portable, high-resolution microendoscope that enables real-time diagnosis and treatment of cervical cancer in a single visit.

Source: https://www.macfound.org/fellows/970/
Source: https://www.macfound.org/fellows/970/

She is a bioengineer addressing global health disparities in low-resource settings by developing point-of-care medical technologies and a new approach to engineering education by drawing from nanotechnology, molecular imaging, and microfabrication techniques, Richards-Kortum has created numerous low-cost and highly practical medical tools.

Richards-Kortum co-founded Beyond Traditional Borders (BTB), an undergraduate curriculum focused on translating classroom concepts into solutions for global health problems. The curriculum includes coursework in engineering, sociology, psychology, and economics, while a capstone project challenges students to work in multidisciplinary teams to build a technology that responds to a global health need.

New medical technologies created by BTB students include an LED-based phototherapy light for treating jaundice in newborns that can be made for less than $100, and a bubble continuous positive airway pressure machine (bCPAP) for premature infants unable to breathe on their own. The bCPAP decreased mortality rates in a Malawi neonatal ward by 46 percent at a cost of nearly 38 times lower than the standard model. Committed to improving access to quality health care for all the world’s people, Richards-Kortum is not only developing novel solutions but also training and inspiring the next generation of engineers and scientists to address our shared global challenges.

2016 MacArthur “Genius” Manu Prakash On Frugal Science And His Aim To Make Scientific Tools More Accessible Worldwide.

Manu Prakash, a Physical Biologist and Inventor who is an Assistant Professor, Department of Bioengineering at Stanford University is one of the 23 people chosen as 2016 MacArthur Fellows.

Source: https://www.macfound.org/fellows/965/
Source: https://www.macfound.org/fellows/965/

According to his bio on MacArthur Foundations’s website:

Prakash has channeled his ingenuity to invent several devices that empower frugal science: these are low-cost, widely accessible, and appropriate for use in low-resource and field settings. Foldscope, a lightweight optical microscope that costs less than a dollar to produce, is assembled from an origami-based folding design from a single sheet of paper with integrated lenses and electronics. With submicron resolution, Foldscope has already been widely embraced in educational contexts.
…..
Another recent project is a low-cost, sticker-like microfluidic chip that can collect thousands of nanoliter-volume droplets of saliva from mosquito bites that can be screened for pathogens. The chip would enable rapid, scalable, and low-cost collection of surveillance data that is critical for predicting and controlling mosquito-borne disease outbreaks. With remarkable breadth and imagination, Prakash defies traditional disciplinary boundaries in his coupling of basic research and fabrication of high-capability scientific instruments for widespread use in the field and classroom.

Northern Finland Plans Remote Health Care Kiosks. Frugal Innovations Can Help.

Finnish state media, YLE News reported today that “Northern Finland plans self-service health care kiosks for remote villages”

Finland’s northern municipality, Sodankylä, plans to introduce self-service health care stalls for persons living in remote locations. The pop-up medical kiosks will allow users to run lab tests, check blood pressure, as well as heart and lung activity – and to call on a doctor or nurse via a video link.

As noted in various instances on this blog and other social media, there are good frugal innovations that can be used for doing tests with or without help from a healthcare worker.

Some Examples:

1) ECG monitor developed by Finnish researchers from VTT – Beat2Phone

Source: http://beat2phone.com/en/
Source: http://beat2phone.com/en/

2) PeekVision – Professional eye exams from your smartphone . One can view cataracts clearly enough for treatment classification, detect signs of glaucoma, macular degeneration, diabetic retinopathy and signs of nerve disease. Other health problems such as severe high blood pressure and diabetes can also be identified with a good view of the retina. They are also currently trialling tests that they have developed for a range of colour blindness (blue, green and red) using the high definition of a smartphone screen.

screen-shot-2016-09-13-at-17-06-45

3) Just go to the website – Frugal Innovations in Medicine that is curated by researchers in epidemiology, working in an academic laboratory (CRESS, INSERM U1153) in Paris, France. They have divided the solutions under the following headlines:

  • Lean tools and techniques
  • Opportunistic solutions
  • Contextualized adaptations
  • Bottom-up innovations
  •  
    Of course there are disclaimers regarding CE and/or FDA certifications and actually a good amount of them are certifiable and still can be had at lower cost than legacy medical devices.

    MIT Tata Center Researchers Unveil Inexpensive Way To Reduce Runoff Pollution By Adding Low Cost Polymers To Pesticide Spray

    Source: http://tatacenter.mit.edu/
    Source: http://tatacenter.mit.edu/

    MIT researchers have found a way to make pesticides stick to leaves instead of bouncing off thereby reducing runoff pollution by using a clever combination of two inexpensive additives to the spray.

    via GIPHY

    The spray is divided into two portions, each receiving a different polymer substance. One gives the solution a negative electric charge; the other causes a positive charge. When two of the oppositely-charged droplets meet on a leaf surface, they form a hydrophilic (water attracting) “defect” that sticks to the surface and increases the retention of further droplets.

    The project was developed in collaboration with the MIT Tata Center for Technology and Design, which aims to develop technologies that can benefit communities in India as well as throughout the developing world. Spraying of pesticides there is typically done manually with tanks carried on farmers’ backs, and since the cost of pesticides can be a significant part of a farmer’s budget, reducing the amount that’s wasted could improve the overall economics of the small-farming business, while also reducing soil and water pollution. Decreasing the amount of pesticide sprayed can also reduce the exposure of farmers to the spray chemicals.

    Based on the laboratory tests, the team estimates that the new system could allow farmers to get the same effects by using only 1/10 as much of the pesticide or other spray. And the polymer additives themselves are natural and biodegradable, so will not contribute to the runoff pollution.

    The new approach would require only minor changes to the existing equipment that farmers use, to separate the pesticide into two streams to which small amounts of each polymer could be added. The polymers themselves are extracted from common, low-cost materials that could be produced locally.

    ……

    In addition to pesticide spraying, the same approach could be useful in other applications, such as the spraying of water onto plants to prevent frost damage in places like Florida, where citrus crops can be severely damaged by frost but water supplies are already constrained.

    Mantra For C-Suite Executives In Finland & EU Who Want To Really Grow Their Business (Hint: It Involves Emerging Markets)

    Source: Wikipedia
    Source: Wikipedia

    I would like all C-Suite Executives, be they from Startups, SMEs or Big Corporations, to repeat this “Mantra” every day right after they wake up.

    Domestic Growth Is Not Enough For My Business

    Exports To Developed Economies Is Not Enough For My Business

    Growth For My Business Should Increasingly Come From Sales In Emerging Economies

    The last part, especially, will not magically happen. They will need to understand the market and create or co-create solutions that B2B and B2C customers in those emerging markets will buy. There is definitely space for high cost solutions but more often than not the solutions that are needed are those that have these Frugal Innovation attributes: quality, sustainable, accessible and affordable.