So, this was a fascinating to read about the homegrown Mobile OS in India that reached No. 2 position ( 6.3 % market share) behind Android at the end of 2015 and maintained that position in the first two quarters of 2016, according to data released this week by Counterpoint Research .

What fascinates me is their business model:

Indus OS also offers carrier billing in its App Bazaar, which means users can pay for downloads via their phone bill, for which network providers likely take a cut. This is a big motivator not only for consumers and app publishers but also for the operators themselves, who are less than happy about being left out of a smartphone party where Android and iOS drink more than their fair share of the champagne.

Read the article on Bloomberg here titled “India 1, China 0” By Tim Culpan.