So I just read this pretty neat article on MIT SLOAN Management Review by Jay Friedlander. He proposes various tactics that businesses can deploy to make themselves sustainable long term especially in the form of regenerative marketing and collaborative exchange.

Figure: Tactics for Sustainable Enterprises

This suite of 15 tactics offers companies established methodologies to reimagine their enterprise, sketch out scenarios, and plan new initiatives and ventures.

He gives good examples for both regenerative marketing and collaborative exchange in the article.