Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.

A good read from Marketing Week how Renault and it’s CEO Carlos Ghosn are reviving stagnant markets in the automotive sector with cars like Dacia.

For example, Renault has a centre for frugal engineering in India where it focuses on designing no-frills cars such as those manufactured under the Dacia brand, which it acquired in 1999. Cars are built in low-cost countries such as Romania, with sales from entry-level vehicles such as Dacia models now accounting for over 40% of Renault’s total revenue.